Lead Generation Ideas That Will Make You a Successful Realtor
Real estate agents often struggle to find new customers. They do not know the exact formula to generate leads for their business. To survive in this competitive market, you need to find new clients every day.
Is it possible to create a lead generation system that will automatically bring new customers for you?
Yes. This system can be created through online marketing.
There are thousands of ways to generate leads from online marketing. How do you choose the right option? This article will outline a plan for you.
Lead capturing system
A lead capturing system is usually an opt-in page. It is like your business card. You refer your customers to the lead capturing system. The purpose of this page is to gather the contact information from clients. You can use the information to create a database of warm leads, and you can sell to them later.
Business referrals or traffic generation
To drive traffic to your lead capturing system, you need search engines and PPC advertising. PPC advertising can be expensive, but don’t spend thousands of dollars. Bing and Adwords offer promotional coupons. Often you’ll get $50 credit by spending $50 on an advertisement campaign. Use these offers. It is easy to target customers by specifying location, experience, age, and previous searches.
Another way is to get free leads from Search engines. Search engine optimization can take time. Blogs are the most favorable option for SEO. We suggest establishing your blog, but in the beginning, you’ll need to generate leads from social media or search engine advertising.
Personal Branding
Creating a blog is one step in the process. The next step is to create brand awareness. You need to build your brand through content marketing, social media, real estate directories, networking, seminars, direct mail marketing, and business referrals. LinkedIn, Twitter, press releases and monthly newsletters are a few example of personal branding.
People would like to check your credentials, expertise and qualifications. So, do not forget to post this information on your website. If you are a licensed real estate agent, post your license. Talk about your experience, your story, your passion and why you decided to become a real estate agent.
Relationship marketing
Relationship marketing is another name of email marketing. As real estate agents, we all know the importance of time. We have to deal with clients, meetings, negotiations, sales pitches, and marketing. Email marketing can make it all simple for you. Email marketing will become a single point of contact with your clients and it is easy to send promotional offers to your customers. Real estate agents often use MailChimp or Aweber to deal with email marketing.
For more information, you can download the Aweber email marketing guide for real estate investors.
Strategic Lead Generation Ideas
We would like to give you an action plan for next three months. We know you have a busy life, so try out these three ideas and start the lead generation process.
- Explore Real Estate listing websites and directories. Websites like realtor.com, zillow.com, and Craigslist are excellent sources to generate leads. It is easier to find clients on these sites because thousands of people will search for real estate services here.
- Use LinkedIn and Facebook advertising. LinkedIn lets you connect with fellow real estate investors, sellers, buyers, and companies. If done correctly, LinkedIn advertising can generate thousands of dollars in revenue.Companies have to perform Facebook advertising because it is the most popular social media platform. You cannot build your brand without having an active presence on Facebook. Facebook and LinkedIn should be your top real estate lead generation sources. Once you have mastered these two platforms, you can focus on Google+ and Twitter.
- Establish your website. Today lead generation is not possible without having an online platform.
In the next series of articles, I will explore Adwords and social media marketing for real estate lead generation.
Thanks.
Best Regards,
Ernest & Lohina Logoleo!